Social media have utterly changed the way marketers communicate with customers - and maybe more importantly, how customers communicate with each other.
Julie Keyser-Squires, CEO of Softscribe Inc. in Atlanta, has written a fascinating how-to article for the Hotel Yearbook, in which she not only posits that social media will reach "a tipping point of credibility and use in the hotel industry" this year, but also lists a couple dozen examples of digital excellence in the hospitality field, such as Fairmont's guest community and the Peabody Duck Facebook fan page, among many others.
I think her article is a great primer for anyone wanting to figure out a way to get started down the digital path. Read the whole thing!
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