In this article, "The New Normal in 2010", Jan Freitag of Smith Travel Research describes five trends he is expecting to play out this year in the US hotel market.
Here's a preview, with Jan hinting at each of the five key factors he sees as critical in 2010 in terms of a conventional slogan ("Common wisdom") and alas, a new slogan that represents the "new normal" for the new year:
1. RevPAR recovery
Common wisdom: Fine through '09
The new normal: Back in heaven in 2011
2. Easing supply pipeline
Common wisdom: If you build it, they will come
The new normal: Ice Age in the debt markets
3. Contraction in the middle
Common wisdom: Puttin' on the Ritz
The new normal: New frugality
4. Group rates vs. transient rates
Common wisdom: Group ADR less than transient ADR
The new normal: Group ADR greater than transient ADR
5. The new value deinition
Common wisdom: It's a seller's market
The new normal: 365 days of sales
Intrigued? Click here to read the analysis behind the slogans.
About the Publisher
- Hotel Yearbook
- Lausanne, Switzerland
- I'm the Publisher of "The Hotel Yearbook", an annual publication in which hotel group CEOs, other senior industry executives, experts and analysts share their insights and ideas on the 1-2 year outlook for the hotel industry, worldwide. It's published on behalf of the Ecole hôtelière de Lausanne.
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